At the invitation of Beastie Boy Adam Horovitz aka Adrock, Rational Animal presented their initiatives at a table at the Beastie Boys concert on Nov 12, 2004 at the Nassau Coliseum in Uniondale, NY. Rational Animal, a New York-based non-profit organization that uses the power of media to promote the welfare of New York’s at–risk animals, handed out hundreds of Animal Guardian Ribbons, shelter maps of NYC and invitations to the Gingerbread Homes for Animals humane education event in Central Park.

“We couldn’t be more thrilled by the Beastie Boys support and generosity,” exclaimed Susan Brandt, the organization’s founder. “Just when I thought I couldn’t be a bigger Beastie Boy fan they gave us a donation of 50 cents per ticket sold!”

Rational Animal t-shirts were created for the event that featured “Sasquatch” the big-footed, cold-weather beast that has been seen in Beastie Boy’s Triple Trouble music video. “We were glad to see Sasquatch alive and well in the Beastie Boy’s video and wanted to honor his legendary status of an at-risk animal by presenting him as a representative for all at-risk animals,” says Ms. Brandt. Rational Animal artists Andrea Purcigliontti, a set designer, and her husband, Tony Barber, bass player for the Buzzcocks, designed the t-shirts. Thanks to the generosity of the Beastie Boys, Rational Animal has the resources to create a very happy Gingerbread Homes for Animals humane education event in December.

For more information contact Susan Brandt, sbrandt@rational-animal.org.

Requests for t-shirts can be sent to tshirts@rational-animal.org.