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Some local dogs and cats who landed starring roles in
a series of new TV spots are hoping to create new destinies
for thousands of their fellow shelter and rescue animals.
The three TV spots promote the adoption of animals from
shelters and rescue groups. They are the first in a
series of media campaigns created by Rational Animal,
a NYC media think tank for animal welfare, for the Mayor’s
Alliance for NYC’s Animals. The 65-plus member
shelter and rescue organizations of the Mayor’s
Alliance are committed to ending the euthanasia of adoptable
homeless animals in NYC within the next ten years.
The PSAs, all high quality and shot on film, were developed
by a team of media professionals who volunteer their
time with Rational Animal. Each 30-second spot features
a clever scenario designed to grab the viewer’s
attention and, employing humor, professional actors,
and actual shelter animals, persuade viewers to adopt
their next pet from an animal shelter or rescue organization.
TV viewers who see the spots are encouraged to visit
BigApplePets.com, the web site where hundreds of animals
in the care of NYC shelters and rescue organizations
are posted for potential adopters to view online.
Both English and Spanish language versions of the spots
will be aired. Although they will premier in NYC, the
spots will be available to any community that wants
to customize them and broadcast locally.
To receive broadcast quality copies, email psas@rational-animal.org
for more information.
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