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New York City—May 19, 2004—The neon orange
Animal Guardian Ribbon is making its official U.S. debut
in New York City this weekend!
Friday, May 21, 6:30pm - Animal Guardian Ribbon unveiling
ceremony prior to the Harlem Gala “Voices United
in Song” fundraiser for NY SAVE at the Schomburg
Center for Research in Black Culture, 135th Street at
Malcolm X Blvd.
Sunday, May 23. 12-5pm the Mayor’s Alliance for
NYC’s Animals Adopt-a-Thon, The Bandshell in NYC’s
Central Park - people at event receive free Animal Guardian
ribbons.
WHAT IS THE ANIMAL GUARDIAN RIBBON?
In support of the 68 New York City animal rescues and
shelters that make up the Mayor’s Alliance for
NYC’s Animals, the media for animals organization
Rational Animal developed the Animal Guardian Ribbon
as part of its campaign to increase public awareness
about NYC’s homeless animals. The neon orange
color matches the “Adopt Me” vests worn
by homeless animals at public events and conveys the
urgency of saving animals.
“The Animal Guardian Ribbon is a great way of
communicating one’s concern for at-risk animals,
said Susan Brandt, executive director of Rational Animal.
“it encourages people to discuss the importance
of doing what it takes to care for so many wonderful
animals that need homes.”
Rational Animal’s team of volunteers created an
attractive orange bookmark that holds each ribbon and
describes what it means to be an animal guardian: adopting
from shelters, spaying and neutering to reduce offspring
and overcrowded shelters, and taking responsibility
for the care of animals for their entire lifetime.
In Defense of Animals (IDA) did the honor of naming
the ribbon, the “Animal Guardian Ribbon”
thereby incorporating it into IDA’s national Animal
Guardian campaign <www.guardiancampaign.org> and
supporting the production of 20,000 ribbons for handout
at adoption events and centers in New York City.
For a complimentary VIP Press Pass to the NY SAVE Harlem
Gala VIP Press Conference and complimentary tickets
(limit 2 each) to Gala, contact A. Scott West at 212-304-4325.
About In Defense of Animals (IDA)
In Defense of Animals is an international animal protection
organization dedicated to ending the exploitation and
abuse of animals by raising the status of animals beyond
that of mere property, and by defending their rights,
welfare and habitat. IDA’s efforts include educational
events, cruelty investigations, boycotts, grassroots
activism, and hands-on rescue through our sanctuaries
in Mississippi and Cameroon, Africa. www.idausa.org
About Mayor’s Alliance for NYC’s Animals
The Mayor’s Alliance for NYC’s Animals is
a coalition of 68 animal rescue groups and shelters
working with the City of New York to find a great home
for every homeless cat and dog in NYC. www.animalalliancenyc.org
About NY SAVE
NY SAVE (Save Animals in Veterinary Emergency) was founded
as a publicly supported, philanthropic organization
to serve the pets of New York City residents living
in Manhattan, Brooklyn, the Bronx, Queens, and Staten
Island.The goal of NY SAVE is for any pet owner residing
in one of the five boroughs of New York City who is
truly in need of financial assistance to be able to
take their pet to any participating veterinary hospital
for emergency veterinary care. www.nysave.org
About Rational Animal
Rational Animal is a New York City-based non-profit
organization that uses the power of media to promote
the welfare of New York’s at-risk animals. Through
Rational Animal, media professionals can work together
to create high visibility campaigns that promote the
welfare of at-risk animals. www.rational-animal.org
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